Deichmann x Fila x Kayla Shyx
2026
Deichmann
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Details
Client
Deichmann
Director
Rika Freienberg
Talent
Kayla Shyx
Role
DOP
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Description
Fashion film for Deichmann's FILA collaboration with creator Kayla Shyx – a story about going offline: putting the phone away, skipping the doomscroll and living the day instead. Shot in one day across Berlin, from a lived-in Charlottenburg apartment to the U-Bahn and the city's rooftops, with golden-hour light carrying the look. Directed by Rika Freienberg, produced by Justaddsugar.
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Credits
Production
Justaddsugar
Director
Rika Freienberg
Director of Photography
Trung Bui
1st AC
Silas Müller
Gaffer
Thomas Guggenberger
Electrician
Vadim Michel
Sound
Robert Wiese
Photographer
Paul Pabst
Art Department
Maximilian Hirsch
Styling
Clara Dimanski
Hair & Make-up
Isabel Simoneth
Production Manager
Juliane Lang
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